For Immediate Release

Contact: Ashley Mitchell,, (719) 424-9500

NOW OPEN: Discovery Gateway Children’s Museum at Mark Miller Subaru

January 31, 2022—Mark Miller Subaru and Discovery Gateway Children’s Museum have collaborated to open “miniature” Children’s Museums inside Mark Miller Subaru stores for their customers and will unveil the new kids’ play areas and interactive exhibits during an open house and ribbon cutting event.

Mark Miller Subaru and Discovery Gateway invite their customers and the public to join the open house event on Wednesday, February 2 from 4-6 PM at Mark Miller Subaru South Towne (10920 S State St, Sandy, UT 84070). Following a brief ribbon cutting ceremony at the beginning of the event, families will get to explore the new play spaces, engage with Discover Gateway staff in special activities, and enjoy food and refreshments. Everyone who attends will receive a free Discovery Gateway Family Pass (day pass) and will be entered into a drawing for a chance to win a Discovery Gateway Family Memberships (annual membership).

This collaboration between Mark Miller Subaru and Discovery Gateway marks the first in Utah history that a Children’s Museum has installed exhibits in a car retailer showroom.  There are three miniature museums in total, one at the Mark Miller Subaru Midtown location in South Salt Lake and two at the Mark Miller Subaru South Towne location in Sandy. To make the connection and keep it simple, the kids’ areas have been named “Discovery Gateway Children’s Museum at Mark Miller Subaru.”

“We have a great relationship with Mark Miller Subaru because both of our organizations share a commitment to making our communities better for children and families,” said Kathleen Bodenlos, Discovery Gateway CEO and Executive Director. “This is such a great opportunity for us to go beyond the walls of our Children’s Museum and give Mark Miller Subaru customers a mini-museum experience in their stores.”

This project builds off another first for the partnership. In May of 2018, Mark Miller Subaru became the first automotive retailer to join forces with a Children’s Museum to create an in-museum exhibit. The Mark Miller Subaru Express Service Exhibit inside Discovery Gateway boasts a kid-sized model of a Subaru Ascent that is interactive for all ages. Kids can work under the hood, slide under the car to change the oil, and “fill” it with gas. There is also an official Subaru Service unform for kids to wear so they don’t spill pretend oil on them while working on the car. It has been one of the Children’s Museum’s most popular exhibits since it opened.

Another unique addition to the partnership is the eight Subaru Impreza vehicles Mark Miller Subaru has helped Discovery Gateway acquire, as part of their science outreach fleet. Everyday these Subaru vehicles are the source of children being able to experience the magic of learning through play outside of the Museum. The outreach fleet travels across the state to provide informal science education lessons to classrooms in every school district in Utah.

“Mark Miller Subaru’s partnership with Discovery Gateway Children’s Museum is one of our most treasured relationships,” said Jeff Miller, Mark Miller Subaru CEO and General Manager. “It’s through this unique collaboration that we at Mark Miller Subaru can live the Subaru Love Promise, which is our community commitment to help make the world a better place by simply being more than a car company.”

Discovery Gateway helps inspire children of all ages and abilities to imagine, discover, and connect with their world to make a difference.  And through the Subaru Loves Learning initiative, Mark Miller Subaru’s partnership with Discovery Gateway helps bring learning for kids into real-world experiences.  Check out the Subaru exhibits next time you visit Discovery Gateway Children’s Museum or Mark Miller Subaru.




About Mark Miller Subaru

Mark Miller Subaru is a Wasatch Front Subaru retailer serving residents of the Salt Lake County and greater area for more than 50 years.  Mark Miller Subaru is a certified Subaru Eco-friendly Retailer and exceeds facility requirements in energy efficiency, water conservation, recycling, waste management, and community involvement.  Mark Miller Subaru is proud to be Utah’s only automotive retailer registered as a Benefit-Corporation and holds the distinguished honor of Subaru’s Love Promise Retailer of the Year Award in recognition for our excellence in customer experience and extraordinary commitment to our community.  Mark Miller Subaru has donated over $2.8 million to our local community and nonprofits since 2010 through our Love Promise Community Commitment program.  As a company, Mark Miller Subaru embodies our “Leave Your MARK” slogan and tries to be an example to others of making a positive impact in the world, not because it’s good for business, but because it’s the right thing to do.  To learn more about our community initiatives and read our current Annual Report, visit us online at Mark Miller Subaru Midtown or Mark Miller Subaru South Towne.

About Discovery Gateway Children’s Museum

Discovery Gateway Children’s Museum is located in downtown Salt Lake City at 444 West 100 South and has been a Salt Lake favorite for over 40 years. It is a contemporary children’s museum offering 60,000 square feet of interactive, hands-on educational fun. Through engaging exhibits, workshops, programs and classes, the entire family will be able to enjoy a unique educational experience that combines creativity, play and learning. The mission of the children’s museum is to inspire children of all ages and abilities to imagine, discover and connect with their world to make a difference. For information, please call 801-456-5437 or visit


 Discovery Gateway Outreach Fleet

Mark Miller Subaru Express Service Exhibit